WE ARE MOSO

WE ARE MOSO is a London-based fashion agency founded by Jane Mokuolu and Simon Sonar — two industry insiders who first met over a decade ago while working on the Peter Pilotto account. Jane was at Net-a-Porter, Simon at Rainbowwave. What began as a work connection quickly grew into a friendship, and eventually, a shared vision.

The name MOSO combines their surnames — Mokuolu and Sonar — and reflects the foundation of the agency: collaboration, instinct, and a deep respect for creativity.

Since launching, MOSO has become known for spotlighting bold, emerging talent and introducing standout brands like MACCAPANI by Margherita Missoni, WOERA, EB DENIM, DEHANCHE, and ARMA to top global retailers.

What sets MOSO apart is its hands-on, founder-first approach. WE ARE MOSO don’t just represent brands — they help build them from the ground up. From shaping brand identity and market positioning to guiding product strategy, storytelling, and retail relationships, the duo brings clarity, momentum, and long-term vision to every stage of growth.

With 15+ years of experience each across some of fashion’s most respected names — including Simkhai, Malone Souliers, Giuliva Heritage, J.W. Anderson, Dolce & Gabbana, and Peter Pilotto — they offer a rare blend of commercial insight, global reach, and creative empathy.

With a curated showroom in Paris and a truly international outlook, WE ARE MOSO is redefining what a fashion agency can be: personal, strategic, and built for the future.