WE ARE MOSO

WE ARE MOSO is a London-based fashion agency founded by Jane Mokuolu and Simon Sonar. The two first met over a decade ago while working on Peter Pilotto—Jane at Net-a-Porter and Simon at Rainbowwave. What began as a professional connection grew into a friendship and ultimately a shared vision.

Jane and Simon each bring 15+ years of experience at renowned fashion houses including Simkhai, Malone Souliers, Giuliva Heritage, J.W. Anderson, Dolce & Gabbana, and Peter Pilotto, offering a rare combination of commercial insight, global reach, and creative understanding.

The name MOSO comes from their surnames—Mokuolu and Sonar.

Since its launch, WE ARE MOSO has become known for spotting and supporting bold, emerging talent, introducing standout brands such as MACCAPANI by Margherita Missoni, WOERA, EB DENIM, DEHANCHE, OTZIO, and ARMA to leading global retailers.

What sets WE ARE MOSO apart is its hands-on, founder-led approach. Jane and Simon don’t just represent brands—they help build them. From brand identity and market positioning to product strategy, storytelling, and retail relationships, they bring clarity, momentum, and long-term vision at every stage of growth.

With a curated Paris showroom and an international outlook, WE ARE MOSO is redefining the fashion agency model: personal, strategic, and built for the future.